Project Inspiration: Transforming Trends Into Colour With Sikkens

Sikkens colour trends: 2018 on-trend colour palette

Still Have a 2018 Project to Complete? Take Inspiration From These Stunningly On-trend Shades!

If you haven’t had a chance to experiment with some of the most up-to-the-minute colour shades so far this year, why not take creative direction from ‘Wood Futures 2018’ for your next project?

Each year a team of sociologists and colour experts at AkzoNobel analyses the global appetite for colour palettes; the chosen colours reflect the character and mood of the present moment. From this research, Sikkens and other AkzoNobel brands determine which colour charts will hit the right note with their customers.

AkzoNobel societal change colour research

According to Sikkens, the present mood is characterised by “information overload, technology, big data, social media, algorithms, video surveillance and fake news, etc.” This data and information overload brings with it a great deal of activity and change, with society “in constant flux where something changes everyday”.

The experts tell us that the faster the world turns, the more important it is for us to “go home and escape the hustle and bustle in order to live, recharge and enjoy our values”.

2018 colour trends for wood finishing products.

As a result, ‘comforting’, ‘calming’, ‘warm’ and ‘elegant’ are the key sensibilities that Sikkens aims to provide customers with throughout 2018. For absolutely on-trend inspiration, take a look at the collection of harmonious colour schemes created by the interior and exterior wood finishing experts. We’re more than half way through 2018, so now is your chance to embrace the prevailing trend!

View the Sikkens ‘Wood Futures 2018’ collection brochure >>>HERE.<<<

Remember: If you have any questions or queries about which Sikkens wood finishing products would work best for your particular needs, don’t hesitate to call us on +353 1 902 3555.

Alternatively, drop in to us at Unit 22, Finglas Business Centre, D11 YX5F. Just tell us about your requirements and we’ll point you in the right direction!

Sikkens colour trend research - target group characterisation